MOWAA is looking for a seasoned professional in strategic marketing, communications, and PR, with a proven track record of delivering measurable impact, we invite you to bring your expertise to MOWAA. Together, we can inspire and educate global audiences, fostering a deeper appreciation for West Africa's artistic legacy and positioning MOWAA as an internationally recognized model of artistic excellence and innovation.
Key Responsibilities:
Strategic Communications:
- Build and execute MOWAA’s annual communication strategy, clearly outlining key audience- and goal-specific communications products.
- Research and monitor the activities of other organizations in the sector to identify collaboration opportunities and contribute to the topical news agenda by sharing and commenting on relevant content.
- Act as the brand manager/owner, ensuring that all communications, visual elements, and content across digital and print platforms are consistent with MOWAA’s brand identity and aesthetics.
- Ensure brand consistency across all media channels, appealing to partners, donors, and the general public.
- Liaise with local and international PR consultants on key projects and initiatives.
Media Relations Support:
- Track press requests and media mentions of MOWAA, providing weekly media reports to senior management with response recommendations.
- Draft press releases and key messages for dissemination to relevant media platforms and stakeholders.
Web and Social Media Management:
- Develop and implement a social media strategy that supports our delivery plans, including targets to increase brand awareness and engagement.
- Oversee the management of MOWAA’s website, including content updates, design, and development of new pages. The candidate should have a working knowledge of content management systems (CMS) such as WordPress, enabling them to build pages, upload content, and manage external vendors or designers when necessary.
- Monitor, track, analyze, and report on social media and news platforms using tools like Google Analytics and Facebook, recommending improvements to increase performance.
Content Development:
- Set up plans and processes to ensure we have compelling graphics, video, and written content to support a proactive media presence.
- Source and manage content producers for outsourced projects, including drafting TORs, contracting, and oversight on execution.
- Review all outgoing content for publication on our platforms and for key partners.
- Drive value-for-money and cost efficiency in our production and dissemination work.
- Regularly collaborating with MOWAA department leads to ensure consistent documentation of activities and build a multimedia archive over time.
- Provide guidelines and training for staff to ensure appropriate use of MOWAA’s communications tools and platforms (i.e., templates, media messages, etc.).
Collaboration and Coordination:
- Work closely with the current Head of Communications to ensure a seamless transition and continuity in communication strategies.
- Supervise and mentor junior team members within the communications department, providing guidance on content creation, brand management, and digital tools.
- Interface with the fundraising team on our membership scheme to support donor communications and fundraising goals.
- Collaborate with the public programme manager to support and coordinate public events and initiatives.
- Liaise with local production and press teams to ensure effective media coverage and content production.
Essential Skills:
- At least 8 years of experience with a proven record of accomplishment of creating the right voice, deepening brand awareness, and achieving engagement with different audiences.
- Strong copywriting, editing, and presentation skills, with excellent attention to detail.
- Ability to develop and manage projects through to completion, including proposal development, planning, and budget management.
- Experience in identifying and motivating a network of contractors or a small team to achieve goals.
- Proficiency in content management systems (CMS) like WordPress, with the ability to manage or oversee website content and development.
- A ‘start-up mentality’ – self-motivated, adaptable, and collaborative.
- Strong social purpose motivation and excellent teamwork, collaboration, and people skills.
How to Apply: To apply, submit your CV, cover letter to careers@wearemowaa.org by August 30, 2024. Kindly include “Senior Communications Associate” in the subject line. Enquires should also be sent to the same address.
